RHC Select WeChat Mall
Rakuten, a world leading ecommerce and online retail corporation, is looking to expand its business footprint in China. Aladdin Technology is appointed as their exclusive, strategic and technology consultant and partner, to accelerate their ecommerce development and presence in China and Asia. By leveraging WeChat ecosystem, Aladdin Technology will devise marketing strategy, activate social campaigns, and support Rakuten’s everyday technological needs.
By establishing the new and bespoke RHC Select WeChat Mall as an integrated ecommerce solution featuring exclusive domestic brands in Japan, merchants can now seize the opportunity to enter the China market with a highly targeted digital marketing strategy. They can also significantly lower their operations cost, without having to create a brick and mortar presence.
It is estimated that there are 500 million Internet shoppers in China, a staggering figure that surpasses the entire population of the USA. Aladdin Technology provides add-value services such as providing a team of social commerce experts to activate KOL (key opinion leader) and KOC (key opinion consumers) marketing campaigns to promote domestic brands in Japan to a large Chinese audience. The WeChat mini-program powered shopping mall will cater to the dynamic and ever growing users on WeChat – the no. 1 social media in China with an estimate of 1.17 billion users.
The collaboration between Rakuten and Aladdin Technology is testament to the power of partnership that both parties look forward to when bolstering future product development, and Aladdin Technology’s ability to support any brand to succeed in going global.